Work

Brand Strategy & Design

Poapoa, london
rebrand

Full rebrand of London-based sustainable skincare D2C making a difference in West Africa.

Brand; design & digital strategy; personality; copy and implementation across packaging, sales collateral, web & socials.

Highlight: Creating a vibrant eco-brand ahead of the curve (2018).

Delivered alongside the prodigiously talented Milk Bottle design.

View case study

Refreshed collateral

Homepage

Mission statement

Webpage

Packaging

Catalogue and manifesto

Values

Experience Design

vodafone nz/one nz, new zealand
new employee onboarding experience

Full reimagining of in-person and virtual NEO for NZ telecom giant.

Strategy; visual identity; naming; physical & virtual experience mapping, design, creation & implementation - via surveys (quant & qual), interviews (qual) & workshops.

Highlight: Creating possibly the best onboarding experience in Oceania! Including an incredible virtual experience via Miro.

Work delivered by Hula.

Activity brainstorm

Miro research

Activity brainstorm

Naming brainstorm

Client workshop via MIro

User survey results

Naming and identity options

Room theme inspiration

Sales & Content Strategy

nzmp (fonterra subsidiary), new zealand
sales collateral strategy and rollout

User-led sales collateral strategy and rollout for largest B2B/B2B2C category of NZ dairy behemoth.

Overall collateral strategy - via surveys (quant & qual) & workshops - alongside content strategy implementation of each expression in digital & print.

Highlight: Pioneering the user-friendly Portfolio Toolkit: a do-all e-publication that helps business customers succeed.

Work delivered by Hula.

Sales team workshop via Miro

Content principles

Content mapping

Collateral concept routes

Collateral content inspiration

Content mapping

Digital Strategy

godairy (dairynz subsidairy), new zealand
site remap and social media strategy

Site usability update and EDM strategy as part of nationwide recruitment campaign for NZ industry-good organisation.

Site, UX and journey mapping, copywriting and strategy delivery.

Highlight: Removing digital barriers so young kiwis can find a meaningful career.

Work delivered by Hula.

Site mapping via Miro

User journey mapping

Web layout recommendation

EDM strategy

Workshops, Research & Concept

GENERAL

Exceptional & motivated research, insight and concept machine. Independently or in largely groups, I adore digging deep into subjects for powerful insights that light up creative teams, inspired clients and brilliant work.

Product activation concept

Shelf research

Brand deep dive

B2B best practice research

Miro workshop

Miro hybrid workshop

Miro workshop

Writing & Editing

Hula, Auckland, NZ - 2021-2023
Writing, proofing and editing articles, scripts, handbooks, guidelines and decks for numerous clients including NZMP, Vodafone NZ and Coke.

Distill Ventures, London. - 2018-2022
- Planned and wrote the employee handbook with Milk Bottle.
- Web and deck writing, proofing and editing for portfolio clients.

Inside Medellin, Colombia - 2018
Two articles in print - 10,000 circulation.
- Botero: A Portrait.
- Medellin’s Waste Pickers: Recycling’s Underappreciated Underground.

Vice, London - 2016
Published article.
The Global Game: Is Exporting Players the Key to National Team Success?

HITC, London - 2012-2014
65 self-driven articles in two years, including
51 articles in the month of May 2014.